Kevin Roberts is the Editorial Director of SportBusiness International which he helped launch in 1996. Since then he has overseen the development of the monthly magazine as well as Sportbusiness.com, the world’s leading on-line source of information about the business of sport, and a specialist customer publishing service.
Kevin was previously a director of Plus Public Relations Ltd in the UK and cut his teeth in the business of sport in the early 1990s. As deputy director for communications at CPMA group, he was involved in projects including the 1991 Rugby World Cup, and the World Student Games. He has written for a variety of UK and international publications and is a media spokesman on a variety of sports media and marketing issues.
He has chaired and spoken at numerous international conferences including the International Olympic Committee’s Conference on Sport and New Media, the General Association of International Sports Federation’s SportAccord, the FT Sports Marketing Conference, Marketing Magazine Sports Marketing Conference, the Australian Leaders in Sport Conference and various editions of Sportel in Monaco and Miami.
Kevin combines his role with SportBusiness Group with wide-ranging communications consultancy within sport.